First time Audi owner here (well eventually, when it arrives).
My Dad had one when I was born (I'm in my 30's) and my inlaws have a Q3 and Q7 from a few years back.
I opted for a Q4 S-Line in base Pebble Grey on a 3-year lease to take advantage of the 1% BIK tax for EV company cars.
Hopefully have it before 2023